sunshine campaign

LET THE SUN SHINE 

Finally .. I bring good news.. 
we had a breakthrough.. 
I am not going to lie, I am a first timer at filming and editing .. it really put me through a lot .. too many emotions for one project, but well worth it .. 


I have the biggest smile on my face because even though i missed the chance to show our video campaign to the class, the sleepless nights me and Niki endured paid off handsomely.. 
Just as we wanted .. 







Park was full of students .. some were playing football & some were reading.. 
Everyone we interviewed was quite eager to have their say.. with some even rapping their feelings about the way the sun makes them feel .. 

Where is the passion ?? 
It lies in the happiness . 
Ever wanted to capture an image that embodies happiness.. freeness and just the will to be alive ..  I hope we did .. 

From this i learnt that no matter how bad a day you are having if someone passes a smile at you its sure to change your day.. even if its for a millisecond .. 

students stressed from assignments and exam preparation were taking the day to loosen up and just relax .. 

Laughter and full on enjoyment .. captured in the moment 

you can never go wrong nandos =] 

sunshine brings friendships together .. there's more to do outside .. Less wallowing in our uni sorrows .. remember that if you are stressed. 

no better way to end the day .. than capturing a picture of your friends waiting at the traffic lights (oops now they will know i took this photo) and the sun is shining so bright although it should really be sun down .. 

with me asking questions and photographing & Niki filming the day went swiftly .. 
Editing was a slight pain after trying four different software and finding it difficult we decided to download something that looked easy .. We used videopad, its as easy as they say but cripples the picture quality. sob sob .. 
I still think its perfect .. 


Niki we make a great team =] 


The pictures were taken during the filming of the campaign .. now its time to watch the very much anticipated .. sunshine campaign video .. 


due to tweaking and perfection I took a lot longer to put it up than I expected .. but enjoy 

how does the sun make you feel ?

final plan and progress re-campaign

hmm.. it was a tall order ..

I'm a trooper but my heart is not strong enough, can you believe i actually cried at one point working on the other campaign.. 

I know that that is where passion derives from but that took it all out of me.. 

I do apologize if you were looking forward to the outcome .. its a heavy topic.. i'll save it for my personal blog. 

change of plans .. 

Think happy happy .. Joy joy !! 
I want to put a smile on your face .. I want you to dance along to the tune of my melody .. 
hopefully u will be on the same page as me after I tantalize your happy bugs =]

Im thinking, the sun is out and people are happy .. it looks like its going to be a great one.. 

University students love sunshine, everyone is out in their brightest best. 

picture this .. 

Bede Park .. scattered massively with happy students .. screaming and laughing .. bbqs in the park, loud music and just that sense of togetherness.. 

Its real and its happening right here at DMU.. 

Let the sun sine .. 

I have a partner now .. group work it is now =] finally 

Me and Niki are going to interview students around the campus.. just asking the question .. HOW DOES THE SUN MAKE YOU FEEL ? 

As well as getting answers to that question, we want to capture the essense of fun when the sun comes out ..

The reality that is .. the sun makes you happy, lazy , crazy, energetic ... full intentions of capturing that and sharing it with you . 

ice-lollies and water fights that would be total bliss !! 

fresh faced students .. less stressed about assignments and exams .. just enjoying life .. even if its for an hour .. 

you know the saying .. 

THIS LIFE .. EHHH 

Students just take take take . so we will take take take what the sun brings us .. 

new campaign plan

Thinspo !!


Yes, I already had a campaign plan and draft in process.. but .. I was 16 when I wrote that and Pandoras box was opened and came flooding with lots more memories that inspired me to change the campaign.. 


The risk in me doing these topics is the attachment i get to the cause .. its something i think about all the time. young people and some older go through it too but trust me , that horrible experience in some peoples lives .. is a lifestyle for others & its not always by choice. 


thinspiration ? really .. 

Pro Ana .. 
Beware!! the internet world is just as cruel as the real world .. how many times do we hear that and never listen .. 


to bullys out there.. get hobbies, the topic i am about to touch on involves everything ib the light of thin .. 
whether or not it was by choice it still counts. 
some are bullied into their state.. some are pressured into it .. inspired or just feel like that is the norm so they do it . 

Pro-ana refers to the promotion of the eating disorder anorexia nervosa as a lifestyle choice. It is often referred to simply as "ana" and is sometimes affectionately personified by anorexics as a girl named Ana. The lesser-used term pro-mia refers likewise to bulimia nervosa and is sometimes used interchangeably with pro-ana.

Pro-ana organizations differ widely in their stances. Most claim that they exist mainly as a non-judgmental environment for anorexics; a place to turn to discuss their illness, and to support those who choose to enter recovery. Others deny anorexia nervosa is a mental illness and claim instead that it is a "lifestyle choice" that should be respected by doctors and family.

there are hundreds and possibly thousands of pro ana, thinspo & thinspiration websites on the net ..
I have known about these since i ventured into the fashion industry but their meaning never really attracted me ..
If you type the words in red into google.. unbelievable amounts of pages will show up, anyone and everyone has access to them as they have not been privatized.

 

On many a site .. celebrities have been put on a pedestal as thinspo .. the pictures that inspire young girls to eat fruit shavings and vomit their insides to gain that LOOK!!

even they are not happy with the way they are portrayed as hunger bait and the drive to someone's deathbed .. yes it causes death and retardation, Ok so that might be slightly fabricated but it is extreme .. one can lose their mind over this ..

Some of the sites 
http://thinspiration-pictures.blogspot.com/
http://pro-ana-angels.wetpaint.com/page/Real+Thinspiration
http://thinspiration-pictures.blogspot.com/

http://www.prettythin.com/thinspiration.htm

http://tilt214.tripod.com/id6.html
there are many more sites..
its a real problem and it needs to be addressed in the right manner. it might be a job too big for me but I will give it a try

many of these blogs and sites are made by people who are inspired by 'thin' celebrities.. the idea .. anything to do with thin. people as young as 8 have posted for help on how to lose weight fast without their mothers noticing ..

celebrities and catwalk models are to blame for this crazy phenomenon. many years ago thinspo sites were closed down and major help was put into place to get these young people eating and leading normal lives, but bullies, pictures and this life has changed it all again .

To make it an even harder subject .. things like this happen

thats a man in a dress  

as if thin sites are not enough, there is a guy in a dress at Jean Paul Gaultier's women's wear fashion show .. 

what is the message ? having no curves makes the dress look better ? 

I want to make a campaign that brings back the banishing of thinspo..
what does it mean to gain inspiration from a lifeless looking image ?
what age are  we in ? these are not the dark days . yes a catwalk model is a hanger .. but should they really be?




I am going to get as many views on opinions on this as i possibly can .. i will ask people if they know about thin sites and their views..
they need help.. you are beautiful no matter what kind of body you are in ..





this video i found lurking on the net a few days ago .. uneducated fools laughing at a real condition . 



Last Video added- April 

caмpaιgn projecт first draft

The last piece on my reflective journal will be a campaign. 
we are to film and edit a campaign about what we are most passionate about.. in groups or individually. 
I have decided to work alone because I remembered something i am personally passionate about .. I wrote a piece/ monologue on the issue five years ago when I was on a Performing Arts course and I still have the original copy of the script . 


Draft 
Mirror Image,
The completed campaign video will be in black & white .. 
Change the original script 
Flashes of 'The Mirror Image' are to be shown 
The mirror image is the required one.. who by ?
The Media. 
As a performing arts student at the time, my main aim was to break into the performance/media industry, possibly the toughest industry to break into, i faced many challenges when i tried my luck at modelling.. 
My body was changing and this is how i felt . 
betrayed by myself, 
I'd lost control.. the 'Magazine' held the image that was the true epitome of beauty..  
I was truly fooled, times have changed since ..

As comical as it may seem now.. I was 16 when I wrote this.. and performed it in a different manner to the way that it possibly reads to many. 

x----Mirror Image----x

Original Script. 

Do  I look fat in this ? 

You should know, you told me collar bones were a fashion accessory. Now tell me these thunder thighs are too.

Tell me, tell me now, tell me this big ol ass is a must have in the fashion. 

Now meet 'SALLY', the talking belly, 

she talks about all sorts, roast chicken and potato bake, 

bacon sandwiches, fried foods and everything wrong. You name it, she wants it!!! 

Chocolate (gasp.. hand on mouth) 8th deadly sin. 

I hear they call me "thunder"

thunder thighs, surely its not that bad is it  

They don't know what it feels like to be a leopard trapped in an elephant's body, 

wanting so badly to show off what you really have, but 'Dumbo' here wants some spotlight!

I shouldn't be crying about such a minor issue, 

I'm sure someone out there envies me for one reason or another  .. all to do with my body .

Its just you , you insist that I fill up on fruits and quench my thirst on skinny water.. 

What do you know ?.. 

After all you're just a ... mirror 

Ahhhhhh.. I never knew these were so big.. well mine are =p 

The End
hmm.. Not sure if im keeping my original script and just making it semi-comical with a great meaning .. 

I plan on using very shocking images in the video to show the extremes that people go to, to make it in that industry. Its boys and girls alike. 

The moral of the campaign will be love the body your'e in.. 

I will be asking people about their opinions or the 'mirror image' for the campaign.. 
I want to raise the awareness that there re still pressures amongst humanity to get the so called desired 'LOOK' it does not only happen to girls, boys enter the industry too and are expected to maintain a particular look.. we all know that look does not exist .. 


Its called many hours/ sometimes even a few hours of editing. 

creativity is all over the place.. I cant wait to get stuck in !!